Project

Product Explainer

Client

9fin

ExplainerOnline MarketingSaaS Product

9fin

Industry

Fin Tech

Context

9fin launched a major redesign of their website to reposition the company and clearly articulate the value of their AI-powered platform for credit professionals.

The team needed a concise and compelling way to explain what 9fin does, why it matters, and how the platform gives credit teams an informational edge.

Highlights

  • Compresses complex workflows into a clear narrative

  • Blends brand positioning with product usability

  • Speaks directly to the audience’s mental model

  • Designed for both awareness and conversion

  • Anchors the homepage as a compelling first impression

Role

Narrative Design, Storyboards, Motion Design, Product Storytelling, Animation + Editing.
Voice-over and Sound-effects I created in AI.

Challenge

9fin’s platform spans multiple data types, workflows, and user mental models — including real-time news, research, data analysis, deal flow, covenants, and AI querying.

Static brand assets and copy alone struggled to convey:

  • the breadth of capability,

  • the speed of access,

  • and the platform’s core value proposition.

Motion was the most effective way to compress story, product, and value into a format that potential customers could understand immediately.

Solution

I created a product explainer video designed to sit as the hero asset on 9fin’s new homepage. The video combines brand storytelling with product clarity, using motion to:

  • Define the platform’s audience context (credit teams & analysts)

  • Frame the category problem (speed, trust, visibility)

  • Show how the platform works (AI-powered insight + analysis)

  • Communicate product breadth (public, private, distressed credit)

  • Highlight value outcomes (speed, confidence, efficiency)

The script and visuals were crafted to respect the pace and decision-making workflow of credit professionals, while helping new audiences understand the category quickly.

Activation

The video is used as the primary visual and narrative asset on 9fin’s new homepage, introducing the platform to prospective customers and supporting both brand perception and sales enablement.

Outcome

The result is a homepage hero that aligns brand, product, and value proposition into a cohesive narrative – helping users understand what 9fin does and why it matters in the first few seconds of the website experience.

The project blends brand storytelling with product clarity, using motion to make the value of a complex data platform easier to understand at speed.

Motion helped communicate not just what the platform does, but how it accelerates decision-making and reduces cognitive overhead for credit teams.