Introducing Insights 2.0 – Product Launch
Client
Amazon eero
eero
Industry
Tech
Context
Amazon eero’s B2B team needed a clear and compelling way to communicate the new features of Insights 2.0, a comprehensive network management tool for business customers.
The goal was to make the updated product easier to understand and more appealing to managed service providers and hardware partners.
Highlights
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Clarifies complex technical features through motion
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Bridges product UX with marketing and sales
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Suitable for live demos, sales enablement, and launch events
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Tailored for a B2B audience without losing clarity or craft
The project blended brand expression with product systems, using motion to make new features more understandable and more usable for sales, marketing, and product teams.
Role
Storyboard, Motion Design, Narrative Design, Product Storytelling, Animation + Editing.
Voice-over & sound-effects I generated in AI.
Challenge
Insights 2.0 introduced several powerful new capabilities, but the product’s value was technical, detailed, and feature-dense – not easily explained through static marketing assets or sales materials.
The team needed a narrative approach to show:
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What the product does
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Why it matters
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How the new features improve network management and troubleshooting
Solution
I created a short product launch video designed for B2B audiences, focusing on:
- Feature clarity
- Product benefits
- Visual storytelling
- UI demonstration
- Clear messaging hierarchy
The video showcased updated features including:
- Revamped Network Overview
- Topology 2.0
- Channel Utilization
- Client Health
- Event Stream
- Fleet Overview
Motion was used to simplify complex interfaces and make technical improvements feel intuitive, powerful, and easy to follow.
Activation
The video was used as a new business tool to support enterprise sales conversations and was showcased at CES in Las Vegas, demonstrating the product to partners, industry stakeholders, and customers.
Outcome
The result was a compact and clear piece of product storytelling that helped the B2B team communicate the value of Insights 2.0 more effectively, supporting both education and conversion in a high-stakes environment.
